Google Ads Performance Marketer

Dino Ventures is hiring a Google Ads Performance Marketer to manage, optimize, and scale user acquisition campaigns across Google Ads for consumer mobile applications.

Responsibilities

• Plan, launch, and optimize app campaigns (UAC/AC) across Google Ads.
• Own budget allocation, bidding strategy (tCPA, tROAS, maximize conversions), and daily performance monitoring.
• Drive cost-per-install and cost-per-acquisition improvements while scaling campaigns profitably.
• Set up and optimize conversion tracking, deep events, and value-based bidding.
• Execute creative testing using video, image, and text assets.
• Analyze funnel performance from install to retention and monetization.
• Generate performance insights and make data-driven optimization decisions.
• Collaborate with product and growth teams to improve acquisition outcomes.
• Report key campaign metrics and business performance trends.

Must Have

• 0–2 years of experience in Performance Marketing or Digital Marketing.
• Hands-on experience with Google Ads App Campaigns (UAC).
• Knowledge of Google Ads Editor.
• Experience in mobile app performance marketing (iOS and Android).
• Understanding of conversion tracking and event optimization.
• Experience with Firebase and Google Analytics 4.
• Strong analytical skills using Excel/Google Sheets.
• Understanding of CPA, CPI, ROAS, and conversion optimization.
• Creative testing and performance-focused copywriting skills.

Nice to Have